Weeks 1-4
Phase 1: The Foundation
Legal structure setup (PPM), asset preparation (Deck/Video), and identifying the "Warm 50" list.
Status:
Active
Legal: Entity Formation (Kuyper Property
Solutions)
Asset: Pitch Deck Finalized
List: Top 50 "Warm" Contacts Identified
Tech: Portal & CRM Setup
Host "Inner Sanctum" Dinner (8-10 HNWIs).
Direct Outreach to Warm 50.
Secure 20% Soft Commitments ($1M).
Weeks 5-8
Phase 2: The Soft Circle
Private outreach. We do not go public until the room is 30% full. This creates social proof and momentum.
Goal:
$1.5M
Weeks 9-12
Phase 3: Public Launch
Digital offensive. LinkedIn, Webinars, and "Vision Brief" distribution. We open the doors to the wider network.
Goal:
$5.25M
Launch Digital Campaign (LinkedIn/Email).
Host Virtual "Fireside Chats" (Zoom).
Weekly Investor Updates (Momentum).
Issue PPM & Subscription Agreements.
Collect Wires (Bank).
Send "Welcome to the Guild" pack.
Weeks 13+
Phase 4: Closing
Paperwork and Wires. Turning commitments into cash. Onboarding the new stewards.
Goal:
Oversubscribed